Summary

With digitalization, accessible data vastly increased, and “data driven”
decision making became more important, together with increased complexity
of consumer habits.
However the realization of “data driven” decision making is difficult and
one of the reason is said to be the lack of human resources. Organizations
with ability to conduct data driven decision making “anytime, by anyone,
without difficulty” may be the key to be successful in this market.
It is important to combine variety of data such as external data, public
data, media data as well as internal data to be able to analyze various
aspects of consumers in order to find chances and conduct various measures,
both quickly and accurately.
In this session, we will introduce a case study of realizing data driven
decision making.