Summary

With the explosive spread of smartphones and SNSs, there is enormous
information around the world. To reach company advertisement to their users
is getting harder and harder. Even if they reached, most users ignore it.
There are a lot of “things” around users and no matter how hard we appeal
the specialness of products, users hardly see it.
Nowadays, how company communicates with their users is to get deep into the
user’s living life and grasp what they “like”, “care for” and what they
“want”.
We are going to introduce how we make “sympathy” by our digital video
contents, and how we move users, by suggesting some of our past works.