To set the proper KPI in branding, it is necessary to analyze huge user insight data. So now, we are going to present the basic of data collection and share what issues the publishers are facing.
We are going to explain the current problems of cookie syncing through examples, and present the key to solve it by introducing our core technology [VIRTUAL PKI].
Also, with the latest examples, we would like to show how much reliable to collect and visualize the user data, and how to utilize them.
Finally, we are going to introduce our efforts with our partner Kenshoo Japan since 2018 and approaches to improve accuracy of other marketing data driven.
Let 's think about data tracking for the future and how branding advertising in the future should be together.