Summary

Customers’ issues and relevant solutions in the current digital marketing are becoming more and more complex. On the other hand, we see a big shortage of skilled digital professionals. Ratio of job offers to job seekers in this field now stands above 5 fold and many companies are struggling to recruit enough human resources.

Through our business improvement service including more than 20,000 tests working with accumulated 300 companies, we collaborated with various specialists such as consultants, analysts and planners. As a result, Kaizen Platform have expanded our skilled professional network to more than 8500 people among 40 countries and regions around the world.

Today, I would like to share our views on how we can overcome such era which is becoming increasingly complicated with lack of specialists, with examples of how we collaborated with each customers.