Summary

Today,many companies are using Video Advertising as their Digital
Advertising. Digital Video Advertising is effective when it is necessary to
supplement needs of reaching potential audiences who do not watch TV
commercials and it is definitely an effective method to communicate
messages to the specific people who you want to reach.
While existing mass media is integrating with the Digital media, we need to
mention the difference of both marketing approaches.
There are numerous attractive contents flooding in the digital world and
for reaching consumers and in order to prompt them to stop their fingers
and watch your video, there are many things you have to do. In this
session, we will introduce how to take initiatives in digital marketing
with
creative perspectives based on our successful cases.