Previously marketing was collateralized by gentle yield of consumers by
cognitive campaign of the bombardment type centered on TV
commercials.However, due to excessive amount of information and
diversification of devices, the brand side is "marginal of traditional
marketing" that does not lead to understanding or action even if it is
Also, the agency 's proposal is only "reach" or "cognition", and concerning
"product understanding" and "brand love", the situation of poor KPI setting
is also dissatisfied by the brand side.Together with our ECD (Creative
Chief Executive Officer), I am testing and offering solutions to improve
the brand's "understanding", "intention" and "behavior" that do not rely on
cognition and ad-tech.
This is not only the "impression" area of advertisements from the past but
also communication improvement by science for "experiences" and "sales
floors" with consumers' brands.
I will go to Okinawa in search of brands that understand the relationship
between consumers and brands as not only advertisements but also
experiences of all contacts and improve the quality of experience with
creativity and content.