Baidu Japan Inc. is the first global subsidiary of Baidu, Inc. (Baidu, Inc.
(Headquarters: Headquarters: Beijing, China, Chairman and CEO: Robin Li).
Baidu Inc. has the second largest share in the global search market and is listed on the US NASDAQ.
Baidu Japan Inc. established in December 2006 and since then it is providing Internet advertising products such as listing advertisements and ad network advertisements for Chinese-speaking countries, such as inbound, cross-border EC measures, etc. and also providing Japanese IME app & Kiseka emoticon keyboard application "Simeji" . that has total of 30 million downloads.
Also, In May 2015, popIn Co., Ltd., which provides a recommendation engine for Web media, Internet advertisement and smartphone advertisement, has joined Baidu Japan group.