PLAID develops and manages the web service "KARTE" that realizes "individual customer" communication with state-of-the-art real-time analysis. "KARTE" is a service that analyzes the behavior of visitors visiting the website in real time, makes each one visible, and realizes multiple communication inside and outside of the website tailored to each customer on a one-stop basis. Utilizing all kinds of data, we can improve the customer experience value (CX) for end users.