Yappli is a cloud based platform for non-programmers to create, operate, and analyze smartphone apps. Any one can easily use the content management tool because of its intuitive user interface. With Yappli one can create an app in minutes as well as run a quick pdca process to respond to the market after the app release. Using the latest mobile technology, and with financial funding from Sales Force and Yahoo, Yappli seeks to become the leading mobile market platform for marketers.