Yoriko started her career in Hakuhodo from 2000 as a Media Planner/Buying in News Paper Division as well as handling one of the leading airline company’s overall campaign projects. She joined iStyle Inc., who owns Japan’s largest beauty platform @cosme in 2011. She built her career there as the Lead of Sales Division and Marketing Division, dedicating to strategic building for marketing female consumers behavior with the digital and real world and developing new marketing schemes. She joined OPEN8 Inc from 2018 as an Executive Advisor, supporting the overall marketing strategies for their key services - Japan’s largest ad network platform “OPEN8 AD Platform”, video magazine “LeTRONC” and automatized video creating tool “VIDEO BRAIN”.