A plurality of marketing tools and data corresponding to fragmented ranges
exist within the company, thereby creating a division of customer
experience. Therefore, many companies are faced with the problem of getting
away from standing on a simple customer perspective that "What is your
happy experience if you are a customer?" The current situation is that this
task is being accelerated by the corporate environment that can only
recognize customers as data or numbers of numbers.
Is not a person (a service provider) understanding a person (a customer),
not a fragmentary data / numerical value?
I hope to start thinking together as to what is necessary to realize CX
(customer experience) which makes customers smile (smile) enjoyment and
enjoyment of customers (end users).